Livin’ on the Edge- Alternative fashion and lifestyle take over the West End!


Photo credit: Rubyxredxheart


The fantastic London Edge was held at Kensington Olympia West from the 1st- 3rd Feb 2015 and did not disappoint. This Expo is dedicated to the alternative and subcultures showcasing brands upcoming collections for on point alternative fashions, make-up and style; these included leading and influential brands such as Voodoo Vixen, Jawbreaker, Iron Fist, Collectif to name just a few!

The crowds were buzzing with press, models, fashion buyers, bloggers and many more! Spirits were high and the day was filled with catwalk shows, make-overs, inspiring people and brands. A great place to get style inspiration and to meet people passionate about the alternative scene.

London Edge Feb15-226

Kat Williams of Rock N’ Roll Bride and Nicola Wyatt of South Of Heaven Photo credit: Rage Studio


I was lucky enough to attend the bloggers meet-up for the first time where the fabulous Kat Williams of Rock n’ Roll Bride gave us a talk about where it all started, how to reach your goals and how to drive your blog to be successful. She advises to blog about what you really love, care about and are passionate about. Kat and some of her favourite bloggers who became firm friends have teamed together to create the Blogcademy to help aspiring and current bloggers to reach their full potential with great advice, hints, tips and blog reviews. Something I’m most definitely interested in attending!


Bésame cosmetics and one of their star faces Raven Brookes having her make-up applied. Stunning! Photo credit: Rubyxredxheart


Top left: Disturbia Right: un-credited Bottom left: Grinder shoes Photo credit: Rubyxredxheart


The weird and wonderful Killstar, doing what they do best. Dani Divine and Dee Christopher captured in a moment. Photo credit: Rubyxredxheart


Top Left: The Seamstress of Bloomsbury, Top right: Banned Apparel, Bottom centre: Collectif Clothing Photo credit: Rubyxredxheart


As part of the collective of bloggers I was treated to a massive goodie bag, filled with items from the following brands which I cannot wait to wear/ use and share with you all through blog posts and photoshoots: Absolute Garments, Alchemy, Asgard Crafts, Banned, CherryLoco, Collectif, Disturbia, Fanpac London, Ferozee Yung, Hell Bunny, House of Intelligence, Illegal Behaviour, Iron Fist, Iron Fist loves So So Happy, Jawbreaker, Manic Panic, Metamof-oz, Miss Candyfloss, Petronie & Boniface, Phaze, Rat Baby, Righteous London, Seekers of the Sun- Temporary tattoos, Sourpuss Clothing, Stargazer, Too Fast.


Just a small selection from the blogger’s goody bag! Bloggers meet-up sponsored by Things & Ink magazine and The Blogcademy. Photo Credit: Rubyxredxheart

London Edge Feb15-91

Yours truly! Photo credit: Rage Studio


Be sure to attend the next edition of LondonEdge from the 6th – 8th September 2015 at the Business Design Centre, Upper Street Islington, London N1! More details can be found here.

Alanna x

1 Comment

  1. January 8, 2018 / 8:27 am

    nice blog post! the alternative fashion is taking over the western fashion, it is true. thank you for such an interesting blog.

Leave a Reply

Your email address will not be published. Required fields are marked *