My top inspiring brands from London Edge- February 2017

If you’re not aware, London Edge is the top alternative fashion and lifestyle expo catering for the freaks, geeks and uniques of the world. If you feel you’re a misfit (as I do!), this is the place you’ll definitely feel at home. The event runs twice a year, and although February is usually smaller than their September show, they still had some amazing new brands as well as the usual suspects. Here are my top picks from the weekend which you should check out:

Herman’s Amazing Hair Colour- These guys have only been running for a year and are already taking the world by storm. Based in Finland, they are currently offering 21 different hair dyes and a toner, though their own range of make-up is also in the works and they are currently developing more colour varieties for their hair colour range. It’s worth highlighting that they are also 100% vegan and a favourite of London based blogger Katie Kelly.

 

T.U.K- Being a dedicated follower and fan girl of TUK, I couldn’t by-pass their stand. This season we see many sneaker varieties of TUK’s classic creeper style emerging with gum soles, which were pretty cool. There was also plenty of velvet, glitter and iridessence on offer.

Hex-Bomb- Another relatively new brand on the scene. Hex-Bomb have been trading since early 2016 and are already building a world-wide reputation for being a leader for their glorious smelling bath bombs which make the water red as blood, or black as night (obviously that’s only two varieties, there’s much more!). Ranging from as little as £3.00 a pop, you’d be a fool not to snap one up. My favourite is ‘Hell Fury’ as it’s cherry red and smells like a double-dip!

Tile Cat- This small business usually trades down Camden Lock and they shouldn’t b e overlooked. Their designs celebrate folk culture of chinese ethnic minorities. Vibrant colours, attention to detail and at a decent price-point (purses start from as little as £10.00); you should keep an eye on their website for this amazing jacket going on sale in a couple of weeks (which I’m 99% sure I need)…

Okayla- Sports Luxe brand from the UK really stood out for me, as they were offering something that no-one else at the show was. Their clothes have a fusion of East meets West (founder Sam re-located to Hong Kong) with an edgy vibe to the classic sportswear look. With the addition of sequins, lurex, oversized hoods, the look appeals to the individual who wants to mix and match their style, as well as those who want to add a comfortable and stylish piece to their wardrobe. I’ll be wearing some tracksuit bottoms to work with a plain t-shirt, suit jacket and statement necklace.

Elements Rainwear- This company were definitely the front-runner for me at London Edge this year. They have been trading for around 20 years, yet this is the first time they’ve been to this expo and are most certainly worth shouting about. Manufactured in the UK from a small warehouse compromising of about 25 staff in total (including their office staff on-site), you’d be supporting UK made and manufactured raincoats at an affordable price. They offer various different styles to suit all shapes and sizes. Who doesn’t love a see-through mac?

Something Wicked- Manufactured in the UK, this sensual lingerie brand offers bras, briefs, bodies, harnesses and more. Their harnesses are created in the UK by a company which makes horse bridles, so they’re of a good quality and made to last. They also offer a gorgeous eucalyptus smelling wax to up-keep your harnesses. Underwear as outer wear is still quite popular at the moment, so one of their harnesses over a casual t-shirt, teamed with a pair of ripped jeans and healed boots would work for me.

All photographs are my own and therefore owned by me. If you wish to use any images, I will be happy for you to o so if you get in touch first and confirm thIs is OK. Thanks to @fruitsaladblog for the photo's with me in them. Many Thanks to the London Edge team for the invite, especially Emma xo

2 Comments

  1. February 15, 2017 / 11:09 am

    Aww I so wanted to go to this but me and friend decided at the last minute not to. It looks so amazing! Really wish we’d gone now – thanks for sharing your photos xx

    Sophie Elizabeth
    http://www.popcornandglitter.co.uk

    • rubyxredxheart@gmail.com
      February 17, 2017 / 10:46 am

      Hey Sophie!

      Shame you guys didn’t come. These things can always be a bit daunting at first and I have cancelled going to events last minute because I’ve been unsure. Come along with me and Daniela (https://www.facebook.com/fruitsaladblog/) next time! We were thinking about maybe doing an AirBNB and making a weekend of it. Love your blog btw and thanks for following me on Twitter, your style is fabulous xx

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